> ## Documentation Index
> Fetch the complete documentation index at: https://realsite.ca/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Listing marketing

> Social posts, Reels, carousels, property sites, feature sheets and open-house posters.

<Frame caption="Every listing puts its social post and focused property site front and centre.">
  <img src="https://mintcdn.com/real-site/-wVr0rq_0qcp9BQc/images/admin-listings.png?fit=max&auto=format&n=-wVr0rq_0qcp9BQc&q=85&s=df021f52d90c99ea7724fa6e1ba360bb" alt="Listing cards with prominent Create social post and Property site actions." width="1440" height="1000" data-path="images/admin-listings.png" />
</Frame>

Start with a listing and your branding. Use the prepared materials or make
optional design edits before you share. Saved posts appear in Marketing’s
recent work and remain available from their listing.

## The social post

Open **Listings** and choose **Social post** on a home. The first open
prepares a branded image and a caption for you to review. REALsite saves the
kit with the listing and includes an available public destination when you copy
or share it. If the agent website is still coming soon, review the guidance
for publishing it or preparing a property website before posting a link.

From then on the button says **Open social post**: reopen it to copy the
caption and tracked link, download the image, or scan **Continue on your phone**.
If you edit the caption, choose **Save caption for phone** before scanning;
this saves your words without regenerating the image or using AI. The QR stays
available on desktop even when the browser also supports native sharing.

On a supported device, **Share with an app…** prepares the image. Choose **Open
share sheet**, then finish the post in your social app. Some apps require the
caption pasted separately. Copying and downloading remain available.

### Optional design edits

New social posts start with your website collection. Open **Customize design**
to keep the collection layout or choose Classic, Editorial or Bold; adjust colours
and typography; select the hero photo; and move its crop horizontally or
vertically. **Words on the image** lets you edit the small heading, headline or
price, address and signature separately from the social caption.

The image preview reflects unsaved design changes. Choose **Save design** before
downloading or switching devices. **Reset to brand defaults** resets appearance
while keeping your words. Each post keeps its own saved choices.
After a website theme change, **Use my website’s current collection** applies
the new look to this post. Review it and choose **Save design**.

When the listing or branding changes, **Review this saved post → Review current
details** shows what changed. **Update listing details in this design** updates
unedited image details; your caption and custom image wording stay as written.
Check those custom words yourself before sharing an older post.

Open **Need a different starting point? → Regenerate AI caption** only when you
want a new AI draft. This preserves the saved design and image wording.

## The Reel, carousel and Stories

Open **Create Reel + carousel** from a listing, or open **Marketing → Overview → Create a social campaign**.
Choose photos, order the frames, edit captions and export a vertical MP4 plus
carousel and Story image packs. [See the marketing workflow](/docs/help/marketing-studio).

Before a home is listed, you can also prepare a personalized seller
presentation with your marketing plan, a private link and a printable PDF.
[Make your first presentation and campaign](/docs/help/walkthrough-marketing-studio).

## The property site

Choose **Create property site** on any listing to give the home a focused
website of its own: photos, story, details, showing request, feature sheet,
and your branding. REALsite confirms the exact address before creating
anything. Its secure address can take a minute or two to finish setting up;
the admin shows **Setting up its secure address** and changes to **Ready**
when it is safe to open. Once it exists, the same button reads **Manage
property site**.

Every property site is also collected under **Listings → Property sites** in the admin,
so it is easy to get back to, share, or manage later. When a home sells, its
site becomes a sold story that raises home-valuation leads.

Choose **Use your own domain** to put the property address on the lawn sign,
feature sheet, and social posts. You can buy the domain through REALsite
Domains—registered in your name with the correct records applied—or connect
one you already own. The normal `.myrealsite.ca` address keeps working while
the secure custom address finishes setting up.

<Frame caption="Every focused property site stays easy to find, share, and manage.">
  <img src="https://mintcdn.com/real-site/s4exEG1TejF3mwoD/images/admin-property-sites.png?fit=max&auto=format&n=s4exEG1TejF3mwoD&q=85&s=d88c93dcef9e4d6cbaed392bfd9a21da" alt="The Property sites admin page with ready sites and clear Open site and Manage actions." width="1440" height="1000" data-path="images/admin-property-sites.png" />
</Frame>

## The feature sheet

Choose **Design feature sheet** from the listing’s action menu, or
**Marketing → Overview → Print marketing → Feature sheets**. Review the listing
details, choose a photo and edit the message and design. Save your project,
then choose **Prepare print PDF** and download the finished file.

The finished sheet is letter-sized, with ⅛ inch bleed around the PDF page.
A QR is included when a public listing destination is available. Check that
destination and the property details before printing.
[Print editing, sizes and PDF specifications](/docs/help/print-marketing).

## The open-house poster

<Frame caption="Upcoming and past open houses keep their sign-ins, posters, feature sheets, and sign-in pages together.">
  <img src="https://mintcdn.com/real-site/s4exEG1TejF3mwoD/images/admin-open-houses.png?fit=max&auto=format&n=s4exEG1TejF3mwoD&q=85&s=b9d70195ac071cb66b2a4f235ab85846" alt="The Open houses admin page with event tools and sign-in counts." width="1440" height="1000" data-path="images/admin-open-houses.png" />
</Frame>

A poster with a QR that signs walk-ins straight into your leads — name and
email on their phone, no clipboard. Sign-ins appear under **Open houses**
with the rest of the event's story.

See [Open houses](/docs/help/open-houses) for the full event workflow.


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