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Open Marketing → Newsletter. Compose the issue in an email preview, with your listing choices and sender details alongside it. On a phone, use Message & content and Write & preview to switch between controls and the preview. Send yourself a test to check how your email app renders it.

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Your collection in email

New issues capture your website collection. The header uses its actual typography as an embedded signature image, with matching colours around the message. Email body text uses readable email-safe fonts; mail apps may display images differently. The real preview and a test email let you check the result before sending. Changing website themes does not restyle a saved issue. Create a new issue to use the current collection. Existing newsletters retain their previous treatment.

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Composing an issue

1

Pick a starting point

Monthly notes, New listing spotlight, Just sold — each starts with a subject and a note skeleton in your voice — or start blank. If AI drafting is on, ✦ Draft my note writes a grounded first pass from the listings and sales in the issue (tell it what to focus on, or don’t).
2

Write in the email itself

Click into the preview and type. The little toolbar handles bold, lists, links, and photos. In the side rail, pick listings to feature, include recent sales, link your latest article, or drop in an open-house invite.
3

Test, then send

Email me a test puts the real thing in your inbox first. Send to your list queues the issue for eligible, opted-in contacts. Sending progress then appears in the editor and issue history. It is sent from your name using REALsite’s verified sending address, with replies going to your contact email. Sending directly from a custom address at your own domain is not available yet.

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Keep writing through updates

Changing the subject or content choices updates the email preview. If you start writing before that update finishes, your writing stays in place. Choose Update preview when you are ready to review the latest content choices. If the preview cannot load, Retry preview tries again without replacing your draft. Review an up-to-date preview before sending to your list. Images show upload and insertion progress. Keep the issue open until the image appears in your note; saving and sending wait for that step to finish. If it fails, choose Retry image or Remove image choice to continue without it. Removing an image choice does not discard the rest of your draft.

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Who’s on the list — and who isn’t

Your mailing list is the contacts who ticked the consent box on your own site. See them any time in Contacts — your whole database with mailing status at a glance. On anyone’s page you can stop emailing them. You cannot turn marketing email back on from the admin; if they want to return, they opt in again through a form on your public site and confirm the link sent to their inbox. REALsite handles that confirmation automatically. Contacts you import from a CSV get follow-ups, notes, and calls — but no marketing emails until they opt in on your site.

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One-time sender setup

Before the first test or campaign can be sent, add your office mailing address in Settings. You only do this once. REALsite uses those sender details automatically on public consent forms and in every newsletter footer. Each sent email identifies you, names your brokerage when applicable, shows your mailing address and contact details, and includes a working unsubscribe link. REALsite also checks that these details are still complete at send time, so a queued campaign cannot go out with required sender information missing. These are compliance-supporting safeguards, not legal advice or a guarantee that every list or message meets CASL. Have your mailing practices reviewed for your own business before launch.

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Follow sending progress

An issue shows Queued, Sending, Complete or Needs attention, with submitted, pending, failed and skipped counts. Submitted means the mail server accepted the message; it does not confirm arrival in an inbox. A skipped contact was no longer eligible to receive that email. If a connection drops after you send, Check sending status reads the latest result without queueing another campaign. Recoverable failed messages are retried automatically without resending previously submitted messages. If messages reach the retry limit, contact support rather than creating a duplicate issue for the whole list. Older issues without detailed records show that their sending history is unavailable. Home and Marketing → Overview also show sending progress and issues that need attention. Open the issue there to return to its delivery details.

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The numbers afterward

Each sent issue shows opened and clicked counts. Read clicks as the honest number — mail apps open images automatically, so opens run high. Clicks also show up on the lead’s own page and warm them up in your inbox’s heat dots: someone clicking through your just-sold email is telling you something.